Will Robertson is a New York based 3D director and conceptual designer, with a strong focus on AR for the luxury industry. Will's experience with luxury brands ranges from directing CG spots to leading larger scale projects. In 2016 he was tapped by Hermès to work on an experiential event inaugurating their first NYC Parfumerie. That project, which was a massive success, included numerous installations and an in-store AR treasure hunt, a strategy designed to familiarize a new clientele with the brand.
Will's expertise in 3D is only matched by his outstanding singular illustration style, often an integrative part of his designs.
His work has been featured in AdWeek, Cool Hunting, and Luxury Daily. He's designed and animated for Google, Hermès, The New York Times, and Michel Gondry, among many others.